About us

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Introducing Filipino Culture by Inspiring Young Minds Through Stories

At AppleJon Books, we believe that stories have the power to shape young minds and keep traditions alive. Our mission is to introduce Filipino culture to children and families in a way that’s fun, meaningful, and easy to understand—through the magic of storytelling.

Join us as we explore the heart of the Philippines—one story at a time.

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Our mission

Our mission is to inspire and educate young minds by sharing the richness of Filipino culture through engaging stories. We aim to preserve our heritage, promote Filipino values, and nurture cultural pride in children by bringing traditional tales and everyday experiences to life in ways that are fun, accessible, and meaningful.

Nurturing Young Readers' Imagination

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Creativity

At AppleJon Books, we believe every child is a storyteller in the making. By blending imagination with the vibrant colors of Filipino culture, we create a space where young minds can explore, dream, and express themselves freely. Through stories, art, and hands-on activities, we nurture creativity while helping children connect with their heritage in meaningful and joyful ways.

Multi-Ethnic School Children and World's Map

Quality

At AppleJon Books, we believe every child holds the heart of a storyteller.
Rooted in the rich traditions of Filipino culture, we create a vibrant space where imagination and heritage come together. Through captivating stories, creative expression, and interactive experiences, we empower young minds to dream boldly, think creatively, and embrace their cultural identity with pride. At AppleJon Books, storytelling becomes more than just reading—it becomes a joyful journey of discovery, connection, and self-expression.

Adorable mixed race toddler reading book with her mother

Inclusivity

At AppleJon Books, every child has a place in the story.
We celebrate the beauty of diversity and believe that every voice matters. Our stories reflect the rich tapestry of Filipino culture while welcoming children of all backgrounds to explore, learn, and belong. Through inclusive storytelling, imaginative play, and culturally rooted activities, we create a space where all young readers feel seen, valued, and inspired to express who they are—proudly and authentically.

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Education

At AppleJon Books, education begins with a story.
We believe that learning is most powerful when it sparks curiosity, builds connection, and speaks to the heart. Through culturally rich stories, thoughtful lessons, and creative activities, we help children discover the values, history, and wisdom of Filipino culture in ways that are engaging and meaningful. Our goal is to support parents, educators, and young learners by providing educational tools that nurture both the mind and the spirit—laying the foundation for confident, culturally aware individuals.

Learn the Filipino Way

Thank you for visiting AppleJon Books—where stories come to life and culture is celebrated with heart. As you explore our collection, we invite you to join us in nurturing a new generation of curious, creative, and culturally rooted learners. Whether you're here to read, teach, or simply discover, there's always something meaningful waiting in every story.

Come learn, grow, and imagine—the Filipino way.